Founded by Australian sisters Alexandra and Genevieve Smart, the womenswear label combines modern silhouettes with quality fabrications and meticulous manufacturing. Accredited with Ethical Clothing Australia, the brands product mix includes ready-to-wear, a leather accessories line and a spa collection. Ginger & Smart’s talent for directional yet feminine silhouettes can be seen in the uncomplicated cuts and eye-catching prints that make their collections indispensable. 
Sydney-based designer sisters Alexandra and Genevieve Smart first established the business to answer a desire to combine family talent to build a strong fashion-lifestyle brand. With Alexandra’s creative business background as an editor and publisher for high-quality lifestyle magazines, combined with Genevieve’s years spent at the design helm of some of Australia’s most successful fashion businesses, their united industry knowledge covered every possibility for a successful and exciting fashion venture.
Ginger & Smart is loved and worn by many celebrities including Miranda Kerr, Cate Blanchett, Toni Collette and Natalie Imbruglia. The label is regularly featured in magazines including Vogue, Harpers Bazaar, Instyle, and Elle. Recent international coverage has included Harpers Bazaar UK, Vogue UK, Sunday Times Style and Glamour. They are also a regular fixture at Mercedez Benz Fashion Week Australia.