We envision a truly sustainable, family-run company. We want to maintain a steady balance between innovation and tradition from the online shop to our offline stores. In our vision, RIANI is much more than just a brand. We want to embody a lifestyle that will make every new customer a RIANISTA and therefore part of the RIANI family.
Our mission is to achieve steady growth that allows us to keep our sights on offering the very best quality, developing our collection, maintaining employee loyalty and fulfilling the needs and wishes of our customers. We have made it our mission to share our joie de vivre with every RIANI customer – regardless of age or shape.