Founded in 1997 and based in New York, Theory makes sophisticated and comfortable modern clothing – “clean silhouettes, quality, craftsmanship and fit” are the focus. 
Theory believe in being a modern, conscious, and responsible company.

Theory believe that the fashion industry must think of the future, in order to evolve.

We believe that Theory For Good is the bridge to our future, an outline for our commitments to the people who make our clothes, the people who wear them, and our planet.