MOTHER IS SERVED MARTHA STEWART ENJOYS FIVE-STAR SERVICE
MOTHER IS SERVED
MARTHA STEWART ENJOYS FIVE-STAR SERVICE IN MOTHER’S LATEST CAMPAIGN
MARCH 2026 – Los Angeles, CA – Martha Stewart has spent a lifetime in service of good taste. Now, it’s time for MOTHER to serve Martha. L.A.-based brand MOTHER flips the script in its new spring 2026 campaign starring the cultural icon in support of the brand’s “Tastes Great” collection.
Shot by Douglas Friedman, the playful campaign emphasizes Stewart’s confidence, timeless style and sense of humour, depicting the quintessential hostess finally getting the impeccable service she’s best known for. Set inside New York City’s luxurious St. Regis Hotel, Stewart is attended by a white-gloved butler, responding to her every wish at the ring of the bell.
Martha is wearing - THE KICK IT - FAN FAVOURITE
The old-world style hotel served as the perfect backdrop for a number of elevated daily life scenes that highlight Stewart’s multifaceted persona. Whether riding the elevator, ordering room service or snapping selfies, she effortlessly models pieces from MOTHER’s foodie-inspired “Tastes Great” collection alongside signature styles from the brand’s All Day Every Day line.
Martha is wearing - THE MID RISE RAMBLER - PIECE BY PIECE
“The ‘Tastes Great’ collection combines two of my favourite things, good style and tasty treats,” shared Stewart. “I loved working with MOTHER on the campaign. They truly know quality and how to have some fun.”
In addition to starring in the campaign, Stewart provided one of her favourite chocolate chip cookie recipes, which will be available on MOTHER’s editorial platform in mid-March. Campaign pieces will be available for purchase at motherdenim.com as well as MOYA.