Founded by Gimmo Etro as a textile company in Milan in 1968, ETRO quickly gained fame for its quality products and refined prints. Gerolamo Etro introduced the iconic Paisley pattern in 1981, which evolved into the brand's signature design. Based at Via Spartaco, Milan, in a building renovated in 1977 that houses a Paisley textile art archive and an evocative company library, ETRO remains a family company, renowned for its men's and women's clothing, accessories, fragrances, and home furnishings. The brand's designs, inspired by art, travel, and culture, reflect its commitment to innovation, sustainability, and community, with the noble Pegaso logo often featured on its products.